Case Study
The Second Act
A 50th birthday celebration designed not as a party, but as a living storyworld exploring the themes of memory, legacy, and renewal.
The Concept
For our client, turning 50 was not about looking back; it was about launching a 'Second Act.' We designed the event around the metaphor of a theater intermission—a moment of pause before the curtain rises on the most exciting part of the play.
- Theme: Intermission & Renewal
- Venue: Historic Theater
- Guest Count: 250
The Narrative Engine
We used AI to analyze 20 years of the client's correspondence and writing. From this, we generated unique 'Program Notes' for every guest—a personalized reading that connected their relationship with the host to the theme of the evening.
- AI-Generated Readings
- Personalized Artifacts
- Emotional Resonance
"I have been to a hundred black-tie galas. This was the first time I felt like I was walking inside a work of art. It wasn't just beautiful; it was meaningful."— Sarah J., Guest